The Keio-NUS CUTE Centre is operated by the National University of Singapore (NUS) with Keio University, and has a base both at NUS and Keio University. Through the centre, researchers of the two universities will collaborate on research themes such as lifestyle media in the ubiquitous society and global computing, while utilizing leading-edge network and trends in digital content and Asian pop culture.
 

Among the top researchers at CUTE are Prof Masa Inakage, an internationally-renowned digital artist and creative director & producer for digital entertainment such as Hollywood blockbuster Spawn; and Prof Keiko Okawa, best known for the School on the Internet, which connects Southeast Asian Universities for research and education. Singapore researchers will include Associate Professor Adrian Cheok, Deputy Director of Research at NUS' Interactive and Digital Media Institute and a world renowned local researcher who specializes in mixed reality and embodied media. 
 

The Keio-NUS CUTE Center is Keio University's first full-scale international research center located outside of Japan and the Keio-NUS CUTE Centre will involve more than 50 researchers from Japan and Singapore.
 

Using a creative centric approach, CUTE will focus on inventing children and family communication that will engage all the senses on the network. It will rely on trend-spotting and patterns of the world as a foundation to guide the creative process.
 

CUTE's inventions aim to engage millions of children and families with this new form of creative family connectivity.